digital marketing analyst in Malappuram

Hi, I’m Rifna, a passionate Digital Marketing Analyst with a background in BA Advertising and Sales Management from the University of Calicut. My academic foundation in advertising helped me understand consumer behaviour, brand communication, and the strategies businesses use to connect with their audiences.

My interest in how people interact with brands online led me to explore the world of digital marketing. I enjoy analysing digital trends, understanding audience behaviour, and transforming insights into strategies that help businesses improve their online visibility.

I started my career as a Digital Marketing Intern at Angle BeLearn, where I worked on keyword research using Google Keyword Planner, conducted organic competitor analysis, and contributed to blog and social media content through structured topic research.

During my diploma, I built and optimized my own website from scratch and successfully ranked it, which gave me practical exposure to SEO strategies, on-page optimization, and consistent content execution.

As an SEO intern at Brain Cyber Solutions, where I handle SEO activities for a houseboat service business, focusing on improving search visibility and performance.

In these roles, I’ve managed tasks like keyword research, content creation, and optimization within deadlines, which strengthened my time management skills. I’ve also collaborated with teams on content planning and contributed ideas based on keyword insights and competitor analysis. While working on my own website and client projects, I made decisions on keyword targeting and optimization strategies based on data and performance analysis rather than assumptions.